If FSBO Madison is so successful for Sellers, then why choose and pay for an additional MLS listing?
FSBO Madison has been in business since 1998 providing an invaluable marketplace for south central Wisconsin FSBO buyers and sellers to find each other. Up until late spring of 2009 they were always pure FSBO.
With the downturn in real estate and the financial crisis, some FSBO sellers tended to lose confidence in their ability to sell after just a week or two of marketing and a poor showing at an open house. FSBO Madison Sellers would get "cold calls" and letters from Real Estate Agents deseperate to find new listings. Agents viewed FSBO Sellers as easy targets and tried to convince them that signing a listing contract and paying an expensive commission was the only way to sell a house. Unfortunately, this still happens! The main reason for the lack of success was a lack of Buyers and too many houses for sale. Thus FSBO Madison intorduced a new listing concept for FSBO sellers, Flat Fee MLS.
FSBOMadison Customers can market their properties "For Sale By Owner" AND ALSO tap into the local Multiple Listing Service (MLS) and gain access to hundreds of Real Estate Agents that will show and market your house to their enormous pool of buyers. It provides FSBOMadison Customers the best of both worlds. Exposure to FSBOMadison.com and its THOUSANDS of visits per day web traffic while also marketing to Real Estate Agents that bring hundreds of Buyers through homes just like yours every day.
This concept allows Sellers to cut the typical comission structure in half and only advertise a commission to the "Buyer's Side." The Seller can list the home on the South Central Wisconsin MLS and attract hundreds of local Real Estate Agents and their Buyers. Its the best of both worlds. For Sale By Owner and an MLS service to attract Agents and even more Buyers.
More Buyers+More Leads+More Showings=More Offers.
We've organized some frequently asked questions.
What sites will my property be advertised on?
Your property will be in the South Central Wisconsin MLS, WisconsinHomes.com, Realtor.com, and several local and national Real Estate Website.
What is Flat Fee MLS?
What is the MLS?
The Multiple Listing Service (MLS) is a database used by local real estate brokers to widely share information about properties/listings with other brokers who may represent potential buyers and create a commission sharing agreement in order to bring Sellers and Buyers together to sell Real Estate. There are hundreds of MLS databases across the country. The local MLS is called the South Central Wisconsin Multiple Listing Service (SCWMLS) an serves Dane County, Columbia, Dodge, Grant, Green, Iowa, LaFayette, Rock and Sauk Counties (as well as parts of Adams, Crawford, Fond du Lac, Green Lake, Jefferson, Juneau, Marquette, Monroe, Richland, Vernon, Walworth and Waushara Counties).
Properties listed in the SCWMLS are displayed on WisconsinHomes.com, Realtor.com and many local broker sites as well. Properties listed through Flat Fee Madison are also listed on Trulia.com, Zillow.com, AOL Real Estate, Yahoo Real Estate, Google and many other national and local sites.
Who is The McGrady Group, LLC?
Created in 2007, The McGrady Group, LLC is a Madison based real estate company that FSBO Madison has associated with to provide flat fee MLS services exclusively to FSBO Madison customers.
Why are FSBO Madison and The McGrady Group, LLC Separate Companies?
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